Most people put off reaching out because they feel they haven't thought things through enough. They want a clearer picture in their head first — a mood board saved, a rough sketch sketched, a budget pinned down. Here's the truth: you don't need any of that. What does make a real difference — and what we always wish clients had considered before our first conversation — are five simple decisions. Not design decisions. Life decisions. Getting these clear early on means we spend
